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Urban Media, Media In Motion.Urban Media

About Urban Media

The in-cab advertising company for Delhi-NCR.

Urban Media is a technology-driven mobility media company. We build and operate a network of digital displays inside connected cabs, giving brands a way to advertise within the passenger journey across Delhi-NCR.

What we do

A digital media network inside moving vehicles.

Urban Media places digital advertising displays inside connected cabs and operates them as an advertising medium. Brands select the number of vehicles they want, the duration of the campaign and the number of ad plays they want to plan for, and we schedule their creative across that selected network.

The result is a media format that travels with the city rather than sitting in one place. A single campaign can run across many cabs at once, each of them covering ordinary journeys across the Delhi-NCR region.

Urban Media is the customer-facing brand of ADMOTO MOBILITYADS PRIVATE LIMITED. Our registered office is in Knowledge Park III, Greater Noida, Uttar Pradesh 201310, India.

Leadership

Meet the leadership team.

The team driving Urban Media's vision, growth, and innovation in on-road advertising.
  • Rahul Roy, Co-Founder & Chief Executive Officer (CEO) of Urban Media

    Rahul Roy

    Co-Founder & CEO

    Leading overall business strategy, growth, and execution of Urban Media's vision.

  • Vikash Kumar Paswan, Co-Founder & Chief Financial Officer (CFO) of Urban Media

    Vikash Kumar Paswan

    Co-Founder & CFO

    Managing financial strategy, operations, and ensuring sustainable business growth.

  • Vivek Soni, Chief Marketing Officer (CMO) of Urban Media

    Vivek Soni

    Chief Marketing Officer (CMO)

    Driving brand strategy, marketing campaigns, and customer acquisition.

  • Saroj Kumar

    Chief Technology Officer (CTO)

    Leading technology strategy, platform engineering, and product development, with an academic background from IIT Jodhpur.

  • Shivansh

  • Deepak Kumar, team member of Urban Media

    Deepak Kumar

    Focused on building customer relationships, understanding client needs, and driving business growth through effective communication and a results-oriented approach, with an academic background from Galgotias University.

The role of in-cab advertising

Why the inside of a cab is a different media environment.

Most out-of-home advertising is seen in passing. In-cab advertising is seen while seated, with a screen directly in view, for the length of a journey.

Rear-seat passengers are not driving, not walking and not choosing a lane. They are seated in a closed space for a predictable period, with limited competing visual input. That makes the cabin a distinct environment for digital communication.

A digital display also changes what is practical to run. Creative can be rotated between campaigns, changed without touching the vehicle, and scheduled to run for a defined campaign period. A campaign is planned in ad plays, so budget and scope can be set before a single screen goes live.

How we work

Principles we build the business on.

  1. 01

    Clarity over noise

    Advertising should be understandable at a glance. That principle shapes what we put in a cabin, how we price a campaign, and how we describe what we can and cannot deliver.

  2. 02

    Describe it honestly

    We publish a per-play rate, we label our estimates as estimates, and we do not claim audience numbers we cannot evidence. Ad plays are playback events, and that is how we talk about them.

  3. 03

    Technology in service of the journey

    Scheduling, delivery and creative rotation are handled by our platform so the passenger experience stays uncluttered and the advertiser gets a predictable campaign.

Where we operate

Live across Delhi-NCR.

Urban Media's network currently operates in the Delhi-NCR mobility market. Additional Indian markets are part of the longer-term plan.

These cities describe where Urban Media operates. They are not a live map, not a real-time vehicle location feed, and not a guarantee that a campaign will run on any particular route.

Company identity

Who you are dealing with.

Brand
Urban Media
Legal entity
ADMOTO MOBILITYADS PRIVATE LIMITED
Registered office
Knowledge Park III, Greater Noida, Uttar Pradesh 201310, India
Official email
official@urbanmedia.app

Advertise with Urban Media

Put your brand in motion.

Building the future of advertising, one ride at a time. See how a campaign is planned, priced and delivered across the Delhi-NCR network.