Published rate · No hidden additions
Cab advertising cost and rates.
- Reference rate
- ₹0.25
- Max individual ad duration
- 30s
- Planning assumption
- 50
per ad play
per individual ad play
ad plays per cab per day, per slot
Campaign calculator
Cab advertising cost calculator.
Build your campaign
Enter the ad plays you want, the number of cabs and how many slots to book. The calculator works out how many days the campaign runs and what it costs.
Total number of ad plays you want to plan for. One ad play is one playback of your creative, billed at ₹0.25.
How many cabs you want running your campaign.
Number of Slotsslots
Each slot gives your ad 50 plays per cab per day. Choose between 1 and 12 slots — more slots finish the same ad plays in fewer days.
Estimated campaign
Estimated budget
₹10,000
₹0.25 per ad play × 40,000 ad plays.
Estimated campaign duration
40 days
40,000 ad plays ÷ 1,000 plays per day.
- Ad plays planned
- 40,000
- Preferred cabs
- 20
- Slots
- 1
- Plays per cab per day
- 50 × 1 = 50
- Plays per day
- 20 × 50 = 1,000
- Budget per day
- ₹250
What the budget covers
Included, and not included.
Included
- Scheduled ad plays across the cabs you select, for the agreed campaign duration.
- Rotation of your creative within the in-cab media sequence.
- Placement on the display installed inside the cab cabin.
- Available delivery information reviewed with you at the end of the campaign.
Not included
- Production or editing of your advertising creative.
- Licensing of music, footage, talent or other rights within your creative.
- Third-party media buying on other platforms or channels.
- Guaranteed unique viewer counts or verified audience demographic data.
From estimate to quotation
How a price becomes a campaign.
- 1. Planning estimate
- What the calculator shows you here, at the published reference rate.
- 2. Availability check
- We confirm what the network can support for your dates, cabs and locations.
- 3. Written quotation
- The confirmed scope, price, taxes if applicable, campaign window and creative deadlines.
- 4. Campaign confirmation
- Once accepted, the schedule is locked and creative deadlines are set against the start date.
Pricing FAQs
Cab advertising pricing: common questions.
How is the campaign budget worked out?
The budget is the number of ad plays you plan for multiplied by the published reference rate of ₹0.25 per ad play. Nothing else is added to that figure in the calculator.
What does an ad play mean?
An ad play is one playback event of your advertisement on an in-cab display. It is not a unique viewer, and it is not a guaranteed impression.
Why is 30 seconds the limit?
The in-cab format plays multiple campaigns in a shared sequence. Capping each individual advertisement at 30 seconds keeps the sequence moving and gives every advertiser a predictable share of the loop.
What is a slot, and how is the duration worked out?
Each slot gives your ad 50 plays per cab per day, and you can book between 1 and 12 slots. Plays per day are cabs × 50 × slots, and the campaign duration is your total ad plays divided by plays per day. For example, 40,000 ad plays on 20 cabs with 1 slot is 1,000 plays per day, so the campaign runs for 40 days.
Are taxes included?
The calculator shows a planning estimate at the reference rate. Any applicable taxes, additional charges and final commercial conditions are confirmed through the approved quotation process.
When does payment fall due?
Under the general commercial framework, 60% is payable at least three days before the campaign start, and the remaining 40% falls between day 20 and day 25 after the campaign start, subject to agreed terms. See the Terms & Conditions for the full framework.
Do you offer a custom campaign length?
Yes. The duration follows from your ad plays, cabs and slots, so changing any of them changes the length of the campaign. The final schedule is confirmed with our team in the written quotation.
Still have a question about scope, formats or scheduling? Read the advertising page or contact our team.
Campaign enquiry
Plan your campaign.
Send us your objective, preferred cab count and duration in Delhi-NCR. Our team will confirm availability and prepare a quotation.