At Urban Media, we respect your privacy and are committed to handling personal information responsibly. This Privacy Policy explains how information may be collected, used, stored, and shared when you visit our website, contact us, enquire about advertising campaigns, register as a driver, use a client portal, or subscribe to our communications.
1. About This Privacy Policy
Urban Media is the operating brand of ADMOTO MOBILITYADS PRIVATE LIMITED, a mobility media and advertising company offering advertising solutions through displays installed inside connected cabs.
In this Privacy Policy, the terms "Urban Media", "we", "our", and "us" refer to ADMOTO MOBILITYADS PRIVATE LIMITED operating under the Urban Media brand.
This policy applies to https://urbanmedia.app/ and the website features covered by this policy.
2. Information We May Collect
The information we collect depends on how you interact with our website and services. It may include the following categories.
2.1 Contact and Enquiry Information
When you contact us or submit an enquiry, we may collect information such as:
- Your name.
- Your business or company name.
- Your email address and phone number.
- Your advertising or campaign requirements.
- Preferred campaign locations and duration, if provided.
- Any other information you voluntarily include in your message.
2.2 Advertiser and Campaign Information
If you enquire about cab advertising or other mobility media solutions, we may process the campaign information you submit to understand your requirements, communicate with you, prepare proposals, and coordinate potential advertising services.
2.3 Driver Registration Information
If you use a driver registration or onboarding form, we may collect the information requested in that form, such as identification and contact details, vehicle-related details, and other registration information where applicable.
The exact information collected depends on the fields and verification requirements of the active registration process. Information not requested by the form is not implied to be collected by this policy.
2.4 Client Portal and Account Information
If you access a client portal or another account-based feature, information associated with your account may be processed to provide access, maintain account security, and support the relevant service.
The specific account fields, authentication methods, and activity records depend on the portal's actual implementation.
2.5 Newsletter and Subscription Information
If you subscribe to our newsletter or other communications, we may collect the contact information you provide, such as your email address, to send the communications you requested.
2.6 Technical and Website Usage Information
Website hosting, security, analytics, or other technical services may process information such as IP address, browser type, device information, pages visited, referral information, approximate usage data, and server logs, depending on the tools enabled on our website.
2.7 Cookies and Similar Technologies
Our website or its integrated services may use cookies or similar technologies for essential functionality, security, analytics, preferences, or other purposes, depending on the configuration of the website.
We will update this section to identify specific cookie categories, providers, and consent choices according to the technologies actually in use. Please refer to your browser settings for options to manage cookies. Disabling certain cookies may affect website functionality.
3. How We Use Your Information
Subject to applicable law and the purposes communicated to you, we may use information for the following purposes:
- To respond to enquiries and business communications.
- To understand advertising and campaign requirements.
- To prepare proposals and coordinate requested services.
- To process driver registration and related onboarding requests.
- To provide and administer authorised client portal access.
- To send newsletters or updates where requested or otherwise lawfully permitted.
- To understand website usage and improve website performance.
- To maintain website security and help prevent misuse.
- To comply with applicable legal obligations and handle disputes.
We aim to use personal information only for appropriate purposes and in a manner consistent with applicable privacy and data protection requirements.
4. Website Analytics
Urban Media uses website analytics. Depending on the analytics tools configured on the website, these services may collect information about website visits, page interactions, device or browser characteristics, referral sources, and general usage patterns.
We use analytics information to understand how visitors use our website and to help improve its content, functionality, and performance.
The specific analytics provider, the exact data collected, data storage locations, retention periods, and available opt-out mechanisms must be confirmed against the tools currently installed on the website.
5. How Information May Be Shared
We have not yet confirmed every third-party service and data recipient used by our website and business operations. Depending on the actual services in use, personal information may be shared where necessary with the following categories of recipients:
- Technology and hosting providers: providers that host, maintain, secure, or support the website and its systems.
- Communication providers: services used to manage business emails, enquiries, or requested communications.
- Analytics providers: services used to measure and understand website usage.
- Business and professional advisers: advisers or service providers where access is reasonably necessary for a legitimate business or legal purpose.
- Authorities and other parties: where disclosure is required by applicable law or is otherwise legally permitted and appropriate.
We will need to verify the actual third-party providers, any CRM or enquiry-management systems, and any advertising or remarketing technologies before this section can be treated as a complete description of our data-sharing practices.
Urban Media does not intend to sell personal information as a standalone commercial product. Any data-sharing practices must be assessed against the actual services we use and applicable law.
6. Data Retention
We retain personal information for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, provide requested services, maintain relevant business records, address disputes, and comply with applicable legal obligations.
The appropriate retention period may vary according to the type of information, the purpose for which it was collected, and applicable legal requirements. Information that is no longer required should be deleted or otherwise handled in accordance with applicable law and our operational retention practices.
7. Data Security
We recognise the importance of protecting personal information against unauthorised access, disclosure, alteration, loss, or misuse. Appropriate safeguards should be maintained in accordance with the nature of the information and applicable legal requirements.
No website, electronic transmission, or storage system can be guaranteed to be completely secure. We therefore cannot promise absolute security, but personal information should be handled using reasonable and appropriate security measures.
8. Your Choices and Privacy Requests
Depending on applicable law and the circumstances of the processing, you may be able to request information about the personal data we process, seek correction or deletion, withdraw consent where processing is based on consent, or raise a privacy-related concern.
You may also unsubscribe from newsletter or promotional emails using an unsubscribe mechanism where one is provided, or contact us using the details below.
To help us respond, please describe your request and provide enough information for us to understand and verify it where reasonably necessary. We may need to retain certain information or decline a request where permitted or required by law.
The procedure, timelines, and contact mechanisms for exercising applicable legal rights must be maintained in line with the privacy laws and rules applicable to our processing activities.
9. Third-Party Websites and Services
Our website may contain links to third-party websites or may integrate services provided by other organisations. Those organisations may process information under their own privacy policies and terms.
We do not control the privacy practices of independent third-party websites. We encourage you to review their applicable privacy policies before providing personal information to them.
10. Children's Privacy
Our website is intended primarily for business customers, advertisers, and people interacting with our business services. It is not designed specifically to target children.
If a service or form could involve the personal data of children, the applicable legal requirements and appropriate safeguards must be assessed and implemented before that data is collected or processed.
11. Changes to This Privacy Policy
We may update this Privacy Policy when our website, services, data practices, or applicable legal requirements change. The revised version will be published on this page with an updated "Last Updated" date.
We encourage visitors to review this page periodically to understand how personal information is handled.
12. Applicable Privacy Laws
We aim to handle personal information in accordance with applicable data protection and privacy laws in India, including relevant provisions of the Digital Personal Data Protection Act, 2023, and the rules and other legal requirements that apply to the relevant processing activities.
The application and commencement of particular statutory obligations may depend on the applicable legal provisions and their commencement dates. This Privacy Policy is not a representation that every legal or technical compliance requirement has already been independently audited or completed.