Campaign planning ·
Cab Advertising Cost in Delhi-NCR: How Per-Play Pricing Works
What cab advertising costs in Delhi-NCR, how per-play pricing is calculated, worked budget examples, and what to check before you sign a quotation.
· 3 min read
Cab advertising in Delhi-NCR
Media in
motion.
Video ads on digital screens inside cabs across Delhi, Noida, Gurugram, Ghaziabad and Faridabad — bringing your brand into the journeys people take every day.
- Reference rate per ad play
- ₹0.25
- Maximum length of one ad play
- 30s
- Ad plays per cab per day, planning default
- 50
- Cities served across Delhi-NCR
- 6
Who we are
A media network built for the journey.
Urban Media is a technology-driven mobility media company. We install digital displays inside connected cabs and give brands a way to run advertising campaigns inside the passenger journey rather than around it.
Urban Media is the customer-facing brand of ADMOTO MOBILITYADS PRIVATE LIMITED. Our network currently operates across Delhi-NCR, covering Delhi, Noida, Greater Noida, Gurugram, Ghaziabad, Faridabad. Read more about Urban Media.
- 01
Inside the journey
Displays sit inside the cabin, so the advertising environment is the passenger's own travel time rather than a passing glance on a road side hoarding.
- 02
Planned, not scattered
Campaigns are defined by cab count, duration and total ad plays, then scheduled across the participating vehicles for the agreed period.
- 03
Measured in ad plays
Delivery is planned and reported in ad plays, the number of times your creative is played. It is a playback count, not a viewer count.
The product
One display. Every rear-seat journey.
The screen is mounted on the rear of the front passenger-seat headrest and faces the rear bench, so the advertising sits directly in the seated passenger's line of sight for the length of the trip.
- Mounted on the rear of the front passenger headrest.
- Faces the three rear-seat passengers.
- Correct for Indian right-hand-drive cabins — the driver sits on the right.
- Plays digital video creative, up to 30 seconds per individual ad play.
How it works
How in-cab advertising works.
Stop 01
Plan the campaign
Share your objective, preferred cab count and campaign duration. We map those requirements to available network capacity for your dates.
Stop 02
Prepare and approve creative
Supply your digital video creative. Each individual ad play may run for a maximum of 30 seconds. Creative is reviewed and approved before it goes live.
Stop 03
Schedule the campaign
Approved creative is scheduled across the cabs selected for your campaign, for the agreed duration and ad play volume.
Stop 04
Run and review delivery
The campaign runs across the scheduled cabs. Available delivery information is reviewed with you at the end of the campaign period.
Why brands use it
Why brands advertise inside cabs.
- 01
A captive moment in the cabin
A passenger in the rear seat is seated for the length of the trip, facing a display in front of them. That setting is what makes in-cab advertising different from formats viewed in passing.
- 02
Repeated exposure across a campaign
A campaign is scheduled across many cabs and many days rather than placed once. Brands choose the number of ad plays they want to plan for.
- 03
Flexible campaign size
Start from a short, focused test and scale the cab count, duration and ad play volume as you learn what works for your objective.
- 04
Transparent per-play pricing
Campaign budgets are built from a published reference rate of ₹0.25 per ad play, so you can estimate cost before you speak to us.
Our network
Cab advertising across Delhi-NCR.
Urban Media currently operates in the Delhi-NCR mobility market, spanning the capital and its surrounding cities. The network is designed to extend into additional Indian markets as capacity grows.
Pricing
Cab advertising cost: one rate per ad play.
Campaign budgets are built from a single published reference rate. Choose the total ad plays you want to plan for, the number of cabs and the campaign duration, and the calculator estimates the cost and the capacity your selection can deliver.
Estimates assume 50 plays per cab per day; actual delivery varies with operating hours, availability and scheduling.
Open the campaign calculatorReference rate card
Per ad play
₹0.25
- Max duration per ad play
- 30 seconds
- Planning assumption
- 50 plays / cab / day
- Billing unit
- 1 ad play
An ad play is a playback event, not a unique viewer or a guaranteed impression. Taxes and final terms are confirmed in the written quotation.
What is in-cab advertising?
In-cab advertising places your ad inside a cab rather than on the outside of it. Urban Media runs digital video ads on a screen mounted on the back of the front passenger headrest, facing rear-seat passengers for the length of their trip, across Delhi-NCR.
How much does cab advertising cost in Delhi-NCR?
Urban Media publishes a reference rate of ₹0.25 per ad play. A campaign of 25 cabs for 30 days, at 50 plays per cab per day, plans to 37,500 ad plays — an estimated ₹9,375 before applicable taxes. The final price is confirmed in a written quotation.
Which cities do you cover?
The network operates across Delhi-NCR: Delhi, Noida, Greater Noida, Gurugram, Ghaziabad, Faridabad.
What ad format do you accept, and how long can an ad be?
Digital video creative, with each individual ad play lasting a maximum of 30 seconds. Creative is reviewed and approved before it goes live.
How many people will see my ad?
We plan and report campaigns in ad plays — the number of times your ad is played. An ad play is a playback event, not a unique viewer, and we do not publish audience figures we cannot verify.
How do I start a cab advertising campaign?
Estimate your budget with the campaign calculator, then send an enquiry by email or WhatsApp with your objective, preferred cabs and dates. We confirm availability and send a written quotation.
Resources
Guides and notes on mobility media.
Cab advertising ·
What Is In-Cab Advertising? A Practical Guide for Brands in Delhi-NCR
How in-cab advertising works, how it differs from cab branding and billboards, who it suits, and how to plan a campaign on screens inside cabs in Delhi-NCR.
· 3 min read
Next step
Plan your campaign.
Tell us your objective, preferred cabs and duration, and our team will come back with a campaign plan and quotation.